Here's the mail I just received. I'm just posting this up so forum moderators can see what is circulating and assess whether this is genuine or not.
Kindle market research: Earn $75 for 30 minute interview
Hi Spirits
McKinsey & Company is conducting market research on digital readers. We are offering you $75 in cash for participating in a phone interview, to learn about your attitudes towards digital readers. If you are interested in participating, please respond to this message (or email us at
eBook@Mckinsey.com). Please see the details below.
Thank you for your time and look forward talking to you.
Kind regards,
McKinsey eBook Research Team
************************************************** ******
McKinsey & Company is a global management consulting firm with 90 offices in 51 countries worldwide. We are the trusted advisor to the world’s leading businesses, governments, and institutions. We undertake original research and develop substantive points of view on critical economic issues facing businesses and governments around the world. To learn more about McKinsey & Company, please visit
www.McKinsey.com
1. If you are selected for the phone interview, you will automatically qualify for the $75 cash reward upon completion of the survey. Phone interviews take up to 30 minutes. We will call you or you can call us at a mutually agreed upon time. You will be issued a $75 cash reward upon completion of the phone call.
2. Rewards will be issued either as a PayPal credit or as a VISA gift card. You have the choice between these two options. To learn more about VISA gift cards, please visit
http://usa.visa.com/personal/cards/p...gift_card.html.
3. McKinsey & Company will not sell or otherwise provide the personal information you shared through this research with third parties.
4. McKinsey & Company will use your information exclusively for the purposes related to the eBook research project.
5. McKinsey & Company will delete your personal information from our database and other storage media on June 30, 2008.