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Old 04-23-2010, 02:08 PM   #14
Sonist
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Posts: 2,126
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Join Date: Oct 2008
Location: The sunny part of California
Device: Generic virtual reality story-experiential device
Steve "People Don't Read Anymore" Jobs sold the iPad to the publishing industry as the miracle which will save them. And he promised them higher prices in the bargain.

Steve is there just to sell his miracle gadget, and to sucker as many as he can into his walled garden. He found a way to throw a wrench in Amazon's steamroller and the publishers are happy about it.

But, I personally don't see the iPad as the publishing industry savior. Jobs is not a book seller and he is using books as an interim driver only. Particularly since the movie/TV industry spurned his overtures to bring them into his iworld.

Bottom line, we'll get higher prices for a while, until sales drop and piracy increases. Then the publishing industry will wake up in the same dark place the music industry inhabited a few years ago.
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