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Originally Posted by Andrew H.
The KSO is very different from an ad-supported book, for a couple of reasons.
The first reason is that you will look at ads on the KSO over the lifetime of the device (1-2 years, presumably). This gives Amazon a long time to make up the $25 discount you received. With a book, [assuming a 20% discount on a $10 book] by contrast, the publisher has approximately 8 hours to make back the $2 discount...because after that, you're done with the book.
The second important difference is that Amazon is able to present ads on the KSO without interfering with the reading experience at all. Using a bookstore analogy, it's like having ads on the shelves of the bookstore, but not on or in the books themselves. Books could, of course, place the ad on the cover, or after the cover page but before the book begins. But if they need to make $2 in ad revenue per book, and only have 8 hours to do it it, I think that they are going to be more aggressive. And I don't think that readers will accept that.
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If what you are saying is true, advertisers would never place ads in magazines (maybe 2 hours reading experience) or in 30 minute TV shows. However, they do.
I'm not saying that an ad implementation model would be simple. If it was, we would see it already. I'm saying its POSSIBLE. It may be that my KESO idea may not work. There are other ideas out there-
*a Kindle Special Offers Reading App?
* Reading books for free online via an ad-supported KCR?
Of course, its easy to point out reasons why it wouldn't work.
But then when the KSO came out, there were comments like this:
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patterntangle says:
Tue Apr 12 05:59:24 PDT 2011
I reckon I'd want more than $25 off the price.
I wonder how long before you can hack it so it doesn't show ads.
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RangeR9rrq says:
Tue Apr 12 06:55:17 PDT 2011
Brilliant, Amazon!
They've produced the perfect gift for people you hate - the SPAMPAD! What could be more annoying that great literatue interrupted by Viagra pop-ups?
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RangeR9rrq says:
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