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Companies have always released media in specific formats, either as a gimmick (limited vinyl in different colors, picture discs) or for specific uses (twelve-inches of nothing but locked grooves). Sometimes the format is retro-only for a reason, as we saw in the '90s, and artists will release all of the above. Once upon a time, Arovane and Autechre actually put out albums as minidisc-only and they weren't being "arrogant." It was a question of different deals and aesthetic concepts.
That King would want to play with different formats isn't necessarily "flip-flopping." It could also be a way of keeping his job interesting.
Also: Supporting digital media in the past and trying to support ailing physical bookstores now is not necessarily inconsistent. Both actions support literacy and both support bookstores of different kinds. Doesn't King own a Kindle himself?
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