From the article:
Quote:
Younger generations expect music and now video to be free—and when it isn’t, they feel entitled to take it anyway.
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I disagree with this. I do think there's a certain age group for whom this is true, but younger people (that is, people younger than me) have no issues paying for a bunch of electrons because they've been conditioned to it.
My brother-in-law, who is 10 years younger than me, regularly purchases PDC (premium downloadable content) for his xbox360 games, buys farmville/mafia wars stuff from facebook, and has never known cds so has no problem purchasing mp3s.
My husband works in the e-card business of a major greeting card company, and we were just debating this the other day. E-cards became hugely popular in the mid-90s, but they were mostly free and e-card divisions of companies tended to fail because they couldn't turn a profit. But now there's a trend where people are starting to PAY for e-cards. The demographics most likely to pay for e-cards? Women aged 55+ and people aged 16-22.