Actually, the CNN headline had "gift" instead of "give", but I refuse to perpetrate the verbing of that noun when there's already a perfectly good verb.
http://www.cnn.com/2010/TECH/mobile/....html?hpt=Sbin
They are, of course, talking only about DRM-restricted Kindle ebooks. Perhaps a few MobileReaders need to pay a visit to the comment section and let the world know that there are alternatives.