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I think if you spent a million bucks on advertising an ebook available at both Amazon and B&N you'd still get a 25:1 sales spread.
The last time I walked into a B&N book store (my nearest one is three hours away) there was a salesperson standing behind a podium trying to hawk Nook's and she looked extra bored. For whatever reason, I just don't think B&N has sold many ereaders. For whatever reason, most people I've talked to that read on an iPad purchase their books through Amazon.
L
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