Quote:
Originally Posted by BookGenie
How helpful is banner advertisement on a popular site?
I am planning to use online banner ad on Publishersweekly for a week as i am providing services to publishing houses and do not know how much it will help me getting me sales.
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This probably varies greatly from site to site, and with each site's users. If I were looking to advertise, I'd ask that site to provide info on click-through rates on its ads, for starters. The ad department should have stats on its own advertising. If not, I wouldn't consider that site unless I knew a bunch of people who'd advertised on it successfully.