Bad advertising. It makes no mention that the device is a refurb. Borderline bait-and -switch if you ask me. Shame on you iriver, shame.
Here's the email: (notice it says "new" in the first paragraph) New to you, I guess. I inserted the bold effect.
3-Day
Summer Sale!
June 28-30
Looking for
a new device to get hooked to this summer? The iriver 3-day summer sale is going on from 6/28-6/30! Be sure to check the iriver E-Store, Amazon.com, and Buy.com on great deals on our devices starting from 35%-50% off (on select items).
Our best sellers like the E300, Mirror Case, and the Story HD e-reader are on sale. Get yours while supplies last!
E300 MP3 Player
Reg. $69.99 / Sale. $45.49
iPhone Mirror Case
Reg. $29.99 / Sale. $15.00
Sound Donut (Portable Bluetooth Speaker)
Reg. $129.99 / Sale. $97.49
Story HD Wi-Fi e-Reader
Reg. $99.99 / Sale. $69.99
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Contact:
support.inc@iriver.com