The Kobo developers definitely have heart, but I don't think they have enough ability. I had the Kobo Touch for a few weeks before returning it. The developers tried their best to get it to a professional level as far as FW goes, but never did. I would expect many of the same shortcomings with this device. Also, Kobo does not have Amazon's store and services, so this device will be more of interest to those who love to jailbreak than to those who wish to simply use it as is out of the box. On that level then it will be similar in functionality to the NookColor.