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To be fair. The Kindle and Kobo are backed by much bigger companies that, whilst not subsidising their e-readers, can afford to sell them at zero profit. Bebook need to make a profit and can only match that by offering a reader such as the Pure. I have mine and it is a fabulous little reader. Basic, yes, but it is all I and a lot of people want. It natively reads a lot more formats than the other two. My grandson has a Kindle (my idea) and it is a good device but wireless aside I think the Pure beats it. At least have a look at the device before writing it off.
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