I am Apple with my phone but Amazon (kindle) is now my primary reader.
I like my (now-old) iPhone but honestly I spend much, much more time reading than anything else. There is no way I would want to go to Apple for reading, as I don't like ibooks or reading on an LCD screen as much as I like the eink. I mean, there are occasions that it's easier to read on the phone, like if I'm outside or in the car in the dark, but I don't prefer it.
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