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Old 06-20-2010, 09:15 AM   #15
Steven Lyle Jordan
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True, templates would work. One thing about them, though, is it makes the creator responsible for creating a new template for every new screen format (or sometimes every device) built and added to the market.

With style sheets, the content creator creates one style sheet, and the new device is responsible for adapting that style sheet to its new format. And legacy material does not have to be re-altered to fit a new device that comes along after it was created. Putting the onus on the device, rather than the creator, is more practical and logical.

Quote:
Originally Posted by ficbot View Post
You know what though, I am a speed-reader and can easily and comfortably stand in a bookstore for 20 minutes and zip through a whole magazine without paying for it
Take 'im away, officer...

Quote:
Originally Posted by ficbot View Post
What I think publishers need to focus on is NOT 'how to make sure that every eyeball resting on our glorious product is an eyeball who has paid' (because that is not realistic--- . What they need to focus on is the best way to get the eyeballs to WANT to pay, by making it easy and convenient and affordable for them to do so.
First task: Making sure people like you can only browse previews, and not the entire magazine!

But seriously, in the case of digital content, previews are exactly the best tool for getting people to want to buy the product; content hints and low-res pictures/thumbnails serve to whet a reader's appetite. Web content can practice the same methods, and paid customers would get access to the rest of the content online.

Actually, the part you need to make sure people WANT to do is to get more material. If they think they might get caught accessing illicit content, and therefore may be cut off from future content they know they'll want, they will be less likely to access illicit content. That's how you keep them honest, essentially. (This is the method used by cable TV to keep you from stringing a cable line over to your neighbor's house.)

But, as this is all slightly , maybe we should move on...
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