Quote:
Originally Posted by tubemonkey
But it's not just about selling Kindles. Amazon's expanding - warehouses, lockers, groceries, same day deliveries and storefronts.
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One of those things is not like the others.
Warehouses, groceries and deliveries are all about an efficient distribution system, which Amazon are very good at. With lockers (as far as I have seen) they are taking the approach I described earlier, of chucking a bit of money at existing retail outlets to host them without taking on the overhead themselves.
Where do the storefronts come in? Every other retailer is already a storefront for Amazon, you see what you like then go home and order it online.
I could maybe see them going more strongly into partnership with a couple of existing retailers to get Kindle zones in the way you see Apple zones in electronics retailers, or having a few prestige own named stores, but how do they gain by having a thousand little strip mall outlets?