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I figure that as far as fiction's concerned, Baen's got the price about right. A new e book is worth about the same as a paperback or a little less. Others may disagree-- but I find that I'll pay between 5-6 dollars for a novel or 3-4 dollars for a digest-length magazine. Once the price goes above that I start looking for the best deals on dead-tree.
I won't speak for others, but that's about what an e book is worth to me. I can't do hardcover prices-- even discount ones, an e book isn't worth it to me.
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