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Serif fonts survive for one reason, they're easier to read. Bookman and New Century Schoolbook are the easiest to read (by several studies) but they take up more space than Palatino or Times which will decrease the number of words per line and increase the page count of the books.
I have always found Palatino to be the easiest font to read for a long period of time and Baskerville (also New Baskerville) to be the most tiring font to read.
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