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Honestly, I kind of think the Author Self-Promotion forum is not so much for the benefit of the author, but rather for that of the regular reader, who gets sick of seeing particular authors plug their books all over the Reading Recommendations forum without disclosing that they're the author while bumping up old threads to do so, to boot.
It does help tidy things up by grouping all the self-promo into one place for the convenience of both the author, who can be assured of, if not exactly hitting an interested target audience, then at least not annoying a non-target audience, and the reader, who if interested, knows exactly where to go to find new authors' works.
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