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I read books in Japanese, unfortunately 1Q84 isn't available in e-book format, the hard back is still selling very well in Japan. Haruki's western references are usually on a level that is easily understood by most Japanese, hence the pop-culture and not historical. Not being Japanese it is difficult for me to say what they think about those references, but I haven't heard anyone complain about them. Recognizing them probably makes most feel "international", i.e. sophisticated urbanite.
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