When I read this, I could not help but think of the way that the Microsoft X-Box does business. For their store, you buy "points" cards and spend the points on games, game add-ons, and DLC. But it was also a way to fix prices. At one point, you could buy 2000 points for $20USD. Now, that same 20 dollars only buys you 1600. Rather than affecting sale content, it always felt more to me like a way to raise prices while gamers weren't looking. I wonder if it will work the same way with Amazon.
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