Quote:
Originally Posted by gari189
I'm puzzled as to how Waterstones make any money out of this....and Waterstones might as well kill their ebook sales.
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I'm sure Waterstones will make a lot of money out of this. You don't shoot your own foot for no financial gains. Because this is what it is. You don't invite your BIGGEST competitor to set up shop in your own store unless it makes financial sense for you.
Waterstones have been negotiating with both Nook and Kindle (and probably KOBO) and I guess Kindle offered the most $$$$.
Amazon: For every Kindle you sell at Waterstone, we will give you $30. You also get a cut of ebook purchased.
Waterstones: Hey Nook, can you top that offer?
Nook + Microsoft: We can only go as high as $25
Waterstones: Kindle is great