Frankly, if I was Apple, I'd say, "OK, we won't have any special agreements or maintain existing deals with publishers, in fact ebooks are such a small part of our business that we'll drop 'em altogether and not have any 3rd party ebook apps either... just to ensure we aren't accused of unfair action again... anyone who wants to read can use third party (non-publisher/retailer) apps to read books they source elsewhere..." That should please retailers, make all the publishers really happy and keep the DoJ out of the way... all in all, a real benefit to consumers everywhere...