http://www.businessinsider.com/glamo...ad-page-2010-7
Quote:
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Glamour has the iPad to thank for that, at least in part. It's been requiring advertisers who bought digital space on its forthcoming iPad app -- which Glamour editor-in-chief Cindi Leive is very excited about -- to also purchase a certain amount of space in the print edition.
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So in order to advertise on the iPad-they also have to buy print ad space?