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I can't find a list of questions asked, and without them the results are meaningless. It also doesn't say who carried out the research. Research like this usually tends to be industry-funded with a specific result in mind before it is carried out. Then they have something good to show the government when they ask for new laws.
There must be billions of women over 35 alive today, so if they all buy 52 books a year at $10 a book that means the book industry is losing squigglions of dollars per day. SOMETHING MUST BE DONE ABOUT THIS!
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