07-08-2010, 01:27 PM
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#1
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Posts: 3,408
Karma: 5647231
Join Date: Oct 2008
Device: never enough
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Yahoo: Apple iPad User Analysis
http://ymobileblog.com/blog/2010/07/...is-—-phase-ii/
Quote:
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What has stayed the same between the Yahoo! iPad users more than two months after launch and the Early Adopters is that the sweet spot for this user base continues to be in the 30–54 age range, and that about half of the Yahoo! iPad users have been using Yahoo! for at least six years (see charts below).
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Quote:
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As the iPad user base on Yahoo! has increased, the interest in business/investment topics among these iPad users did not decrease. On the contrary, it grew 46% compared to the Yahoo! iPad Early Adopters, or 130% more than an average Y! U.S. user. The search category also has the highest penetration rate index; these Y! iPad users are 2.8 times more likely to search for investment-related information than the Y! U.S. average.
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Old, male, investors. 
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