Thread: Apple's eBook Store Probably Won't Belong to Apple
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Old 07-31-2009, 11:19 PM   #11
Kali Yuga
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Quote:
Originally Posted by Kris777 View Post
I think it can be a good combination: Apple (hardware) + B&N (content)
against Amazon (Kindle+content)
Why bother? The iPhone 3.0 OS allows "in-app" purchases, so both Amazon and B&N ought to be able to integrate their e-book stores into new versions of their software.

Getting their books on the iTunes Store would then offer no real advantage, will add an extra layer to customer service and revenue collection, not to mention share customer information and buying habits with Apple.

Sounds pretty unnecessary to me....
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