Quote:
Originally Posted by Sregener
I'm proposing that they sell a whole lot more books by becoming the instant-gratification price leader. Why wait 2 days or more for Amazon to ship you a book when you can have it right now for the same price? Why not impulse buy something at the mall if you can't find it cheaper later?
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That was the business model of B.Dalton and WaldenBooks: be everywhere so you could capture sales whenever readers walked buy. "Drive-by bookselling". Instead of making book buying a purposeful decision (drive 20-30 miles to a temple of books) make it an incidental stop (Hey, Walden's just across the aisle! I wonder what's new...).
That psychology worked for a couple decades, it can still work today with a tweak or two on the logistics. Especially on *casual* book readers.
And casual book readers are always in play, unlike avid readers.