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Originally Posted by NatCh
The piece they all seem to be missing is that in order to get the average consumer to use such as this (as opposed to just us technophiles) they're going to have to figure out how to get the prices down to something the average consumer will pay. iRex seems to be planning to allow their content providers to foot some of the bill for the end user, perhaps Sony will do something similar, such as offer a few free books from their service to get us started.
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Good thoughts. Following through with this, I'm thinking of subsidized, subscription-based pricing models, similiar to those used for selling mobile phones cheaply. For instance, if you purchase, say, a 2-year electronic subscription to The Times, you get the reader for half the price.