If it is worthwhile to you to pay more for an e-book than for the same book in a paper format, by all means, feel free to do so.
A hardcover book costs more to produce than a paperback, so I expect the hardcover to cost more. An e-book costs to produce than a paper book, so I expect it to cost no more than for a paper book. I realize it isn't tremendously cheaper to produce, but it is
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And what does Amazon's not setting of the prices have to do with their success and growth reports being an indicator of market behavior?
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If publishers are losing sales because they have priced their e-books higher than the paper copy, that doesn't hurt Amazon, it hurts the publisher. People will simply buy some other publisher's book - still on Amazon.