Quote:
Originally Posted by tubemonkey
Sony is a huge multinational conglomerate and can afford to charge high prices. They have very deep pockets with some $80 billion in revenue last year. eBooks are more like a hobby to them.
I'd consider a Kobo at $99, but not any higher. The Kindle is better spec'd. But I must say, that the black Kobo is the best looking ereader on the market today.
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Yes, Sony is huge, but the result of that is that it should be able to make its readers for less than, not more than a small guy like Kobo. Its easier for a company like Sony to drive hard bargains with suppliers because the suppliers will expect that they will buy a lot of their stuff.
I agree that ideally Kobo should strive for the $100 mark, if for no other reason than its a psychological barrier. In realistic terms, if we figure the reader has a life of two years, the 40 dollar difference comes out to about 3.6 cents a day. Not exactly a make or break difference in reality... but psychologically $110 is as bad as $139.
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Bill