Well, to be fair, the issue is content more than it is delivery. Apple could indeed create their own distribution network (they should buy Dish TV!). Heck, Google laid its own fiber in Kansas, right? Even simpler, pump everything over the internet, Netflix-style, and no new delivery system is required, just an additional data center or two, and a mo-better-box connected to my router (Apple TV on steroids).
But Apple would need to acquire content and that is where the whole deal gets tricky. If they get a narrow slice of content they won't gain traction.
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