Popular Science did a feature on the tech explaining how it works, its origins, its benefits and its disadvantages, and its place in the market compared to competitors:
http://www.popsci.com/gadgets/articl...-paper-forever
The end of the article also reiterates the premise of the NYT article:
Quote:
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Originally Posted by Popular Science
For instance, it’s as much a myth that LCDs cause eyestrain because their backlights shine into your eyes like a flashlight as it is that reflective screens like E Ink’s are easier on the eyes just because they reflect light. “Light is light,” says VCD Sciences display consultant Lou Silverstein, a fellow of the Society for Information Display. “Your eyeball can’t tell whether it’s reflected or transmitted.”
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And it should be noted that, as of the article, the contracts are already in place, that Pixel Qi is not publicly traded, and not seeking investors (given the paranoia earlier in this thread).
Despite this, the article acknowledges that reading is a subjective experience where people will like what they like.