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I actually preferred the previous phone version of Time, even at phone-size on iPad. I get that publishers need to tinker, but as a reader, I'd rather be able to find something I like and stick with it. With too much morphing, publishers are more likely to lose me, because if a version I like changes and I move on, it's not likely I will be checking back for new versions that I might like. Ditto for pricing.
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