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Depends if is your first ebook or not. If you are unknown, people are probably going to be unwilling to pay much more than $3 to $4 dollars. 340 pages is a little on the shortish side for a Novel.
My first ebook was a short story so I set it at .99c just as a taster. For a month no one touched it. So as it was my first I let it go for free. 1500 Downloads later in 18 months, but then if they are all like me, I will download anything for free, because you have nothing to lose, and that maybe a way of getting yourself a following.
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