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I think that the best promotion link the titles somehow, a series the same author ... some sort of theme.
Such as - an author might have Book 3 coming up for release in the near future so she puts Book 1 out there for free. Being free, it climbs the "bestseller" lists and some of those who took advantage then search for the next book.
Hey look at that, Book 2 only costs $4.99, and some bonus material has been added which just happens to be a teaser for Book 3 which releases in two weeks. So they download that and then a percent of them are really hooked ...
and willing to pay the $7.99 for Book 3.
Something like that is far more effective than putting a title such as "Noah's Ark Children's Stories" out there for free and then hoping it will lead them into purchasing totally unrelated volumes by completely different authors.
Tie the books together, offer the Bonus Material, lead the buyer from one to the next in a natural progression.
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