It says a lot for pocketbook that there are users invested in their product to the extent that they're willing to engage in this conversation. If pocketbook really made an effort to reach out to FOSS communities, I think they'd be embraced.
I hang out on Ubuntu Forums which is, of course, filled with thousands of tech-savvy FOSS zealots. Most of the ereader discussion is about buying Kindles which makes no sense! Market a genuinely FOSS-friendly alternative and they'll jump at it.
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