I'm an Android-only user but am familiar with your observations. I suspect Amazon's objective is to be as Apple-friendly as possible (more and better options with the iOS app) in order to win as many new customers to Amazon's ecosystem and away from Apple's and, at the same time, encourage Android users to buy their hardware from Amazon as opposed to other Android devices.
It ticks me off as an Android user so I use the nook app and Moon + Reader on my android devices for more options. :-)
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