Quote:
Originally Posted by xendula
Last night, Hachette dropped the price of JK Rowling's "A casual vacancy" from $17.99 to $14.99. Had they had great sales, they would not have dropped the price. However, the steep price of the book made people more critical of the content, and book only has 3 stars. Many reviewers voiced that they expected more for the price.
This proves that, as consumers, we do have the power to influence pricing.
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Or they dropped the price because they've mined all the consumers willing to pay $17.99 and are now looking to expand their sales to people willing to pay $14.99 or people who like to think they are getting a deal because the price dropped. All the while maintaining the illusion of quality based on the original price point.
Price points work in mysterious ways.