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Old 10-03-2012, 12:11 PM   #273
maxbookworm
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Posts: 372
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Join Date: Apr 2010
Device: Kindle Voyage, Galaxy Note 2
Quote:
Originally Posted by joehunt View Post

I don't see a difference in marketing the screen illumination. Look at the pictures/video of the Nook in B&N's ad and try to find a similar unit anywhere.
Yeah, maybe it's all in the name. Nook Glowlight or Kobo Glo tell me it's a reader with integrated light. Kindle *Paperwhite* makes me think -- wow, this thing is going to look as good as a piece of printed white office paper -- even white background and black text. And then, bam, disappointment, it's just a Kindle with integrated light.
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