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I don't think the media is the problem. Talking as someone who has converted his family movies from Betamax to VHS and then to DVD and avi and will probably convert to whatever the next format is, the media isn't as important as the content. Microsoft has invested millions into converting out of print books and that's something else you'll probably never hear again. Do you really think it'll be, “sorry sir that book is out of format”?
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