[humbleberry]

A display that combines the best features of LCDs and e-ink has long been a major goal [see “Lite, Brite Displays,” IEEE Spectrum, March 2010]. This year, one of the best and brightest of the dozen or so contenders should finally make its commercial debut.

Feenstra declined to say what Samsung’s initial targets would be, but he singled out reflective-mode applications as “an interesting commercial opportunity.” Other than that, he would say only that “the current display industry is very mature, and flat in terms of revenue growth. So rather than target existing markets, we are looking for whole new markets—ones where there is a gap that can’t be fulfilled by existing technologies.”

Source: http://spectrum.ieee.org/consumer-el...ghter-displays
http://www.youtube.com/watch?v=Bf1GjCaYzYg