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If both e-book and print book are priced the same, it comes down to a matter of quality to me. Conventional narrative fiction and non-fiction titles with few or no pictures don't lose anything in e-book format, so I'd go electronic.
Does the title have many illustrations and maps that are missing in the e-book version? This is very important to me. I pick the print version in this case.
Does the title have working footnotes in the e-book? If so, e-book; otherwise I'd choose the print edition if the footnotes are important for understanding.
Poetry isn't always well-served in e-book versions, so again I'd chose print.
Whenever possible, I read reviews and download samples to figure out which version is best for me.
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