I don't know if everyone is seeing the same Google ad from Netronix when reading this thread, but it says "ODM/OEM e-book solutions with PVI e-paper display". So, perhaps the EB-300 will be resold by other vendors. One interesting possibility is Bookeen, because an earlier Cybook ran WinCE.
I agree that it may not be possible for end-users to install their favorite e-book reader software (although we should not underestimate our community's ingenuity), but it should be possible for a VAR (Value Added Reseller) to do so.
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