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Originally Posted by Riocaz
But I do feel that the problem will be more the impression that publishers have of e-book readers and the devices. Once the publishers have the impression that all e-book readers are theives, then it will be very hard to shake them out of that mindset.
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I'm not so sure about that. Look at MP3s for an example - initially, the only MP3s one could find were pirated, and the vast majority of digital music listeners were pirates (more people than you'd think, also...)
Now, of course, iTunes and the iPod are the shining example of a killer product combination.
If publishers are smart, they'll realize that, while there's a lot of piracy going on, the pirates represent their untapped market, not their enemy. If they can offer a compelling value proposition, many people will cease pirating and instead buy books.