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If you price a product right, the majority of people who want it, will pay for it.
Virtually every ebook I have purchased, I also own in pbook format. I also know for a fact, that at least some are available in "pirated" form. But I still bought them, because it was worth it to me.
Of course, I immediately stripped the DRM. I need to be able to share them with my other ereader, and to know, that when I get a new ereder, I'll be able to have my files on it. For the record, I would never have bought them, if I couldn't strip the DRM (I'd have looked for a non-DRM copy, even if not legit.)
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