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Old 02-05-2010, 01:26 PM   #1
kjk
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Posts: 3,408
Karma: 5647231
Join Date: Oct 2008
Device: never enough
An iPad in Your Pad? It's Up to the Apps

http://www.businessweek.com/magazine...6080344721.htm

Quote:
Apple's new device is lovely and loaded with potential, but it won't fly unless there's cool content to go with it
Quote:
Steve Jobs chose the wrong name for Apple's new iPad. A better one would have been iWonder—as in, I wonder if content providers will take full advantage of it. Whether they do so will be the key factor in its success or failure.
love this quote:
Quote:
The question is how fast the media industry can adapt. Are book publishers ready to produce interactive versions that include author interviews and DVD-style extras to take advantage of the iPad's multimedia capabilities? And what about newspaper and magazine publishers? These, after all, are the geniuses who decided to give away their products for free, then expressed shock when people valued the content at exactly the price charged.
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