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Originally Posted by NatCh
You also might be able to get some data from BAEN ...
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The question a publisher would ask is probably: is the experience of Baen Books true for all publishers, or is it relevant only to the class that this particular publisher belongs to? Or is there even something special about those titles that are available for free -- after all, why aren't all their titles of Poul Anderson, or Heinlein, Niven, Pournelle, and Pohl (just to take a few names) also free? (Niven's, Pournelle's and Flynn's Fallen Angels is on the free list -- and that is precisely what prompts the question: why that particular one?
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In the absence of evidence deemed trustworthy, a publisher will answer that question his own way.