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Someone will come along and challenge Amazon. When a company is large and successful there are always people who look at it and go "Are they unstoppable?" The answer is always yes.
I don't see who it is going to be in the e-book arena. The EPub readers are fractured and fighting among themselves as well as fighting Amazon. Amazon essentially has one front, EPub Readers. BN has Amazon, Sony, Kobo, and the niche market. Fighting on one front is doable, fighting on two fronts is a bit silly, fighting on three or more fronts is down right insanity.
The problem is, Sony and Kobo are not going to give up the fight and BN is not in a position to challenge them outside of the US. BN needs to get an international reader out fast so that they can develop that market. Then they will be in a better chance to deal with Amazon.
Even then, they are not in the best position because Amazon has its entire non book related market to bring in money and help the Kindle out. Amazon is probably not losing that much on e-books, thanks to Agency pricing. I doubt Amazon is losing that much on the devices.
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