Do you have a Sony Reader and want your friends to be able to give you the gift of e-books? MobileRead has discovered that, according to Sony Connect Store support, friends can purchase Best Buy gift cards for that purpose. Specifically, you can redeem Best Buy gift cards at the
Connect E-book Store for e-books for your Sony Reader.
Until now, it was only known that you could buy a gift certificate using the Sony Reader software: "In order to purchase or redeem a gift certificate you would need to install the software that comes with the Sony Reader."
Now we know that there is an additional option also available. "You can purchase a gift card at any Best Buy store in your location. To redeem a Best Buy gift card Launch the CONNECT Reader, go to eBooks Store, and register to create an account. If you already have an account, please login with your existing username. Click on 'Gifts' in the menu and click on the 'Redeem a gift certificate' link on the bottom of the page. Enter the gift code that you received and click on 'Submit'. This will automatically add the amount of the gift certificate into your account. Now search for your favorite books, download and enjoy."
But until someone confirms that this actually works, I'd still recommend proceeding with caution.
WARNING & UPDATE: A little birdie has whispered in my ear that, in fact, Best Buy gift cards will NOT work at the Sony Connect Ebook Store.
ANOTHER UPDATE: On further consultation with Sony it was learned that, as we already know, you can log on from your Reader's Connect software, and buy a gift certificate at the Connect store for someone else. Additionally in the future, Borders will be selling pre-paid cards.