Whatever you call it, this is very big news because previously DRM-ridden ePub was not available on any smart phone (or any portable device except the Sony readers).
Does iPhone Stanza support PDF today? Adobe's "PDF rendering technology" will presumably be the one page at a time reflow. I hope Stanza gets rid of the page boundary limitations, but perhaps there will be more full screens per "page" on the iPhone than on the PRS-505 (so the partial screen before the page break will be less of an issue).
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