I only talk about e-ink ereaders. Usually I say you can read the docs in your computer in this portable device, with the advantage that it's like reading paper, it doesn't hurt your eyes like a CRT or LCD monitor.
Then I add they can carry their whole library in that device (although currently there's still lots of titles that don't exist in ebook form, but that's something that is already changing).
In my country, I don't talk about it to almost anyone. There's no portuguese ebooks, so only english reading people would be able to apreciate thse ereaders in this age.
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